Headless WordPress

The pitch is real: you get WordPress's editorial experience and content model with a fast, modern front-end you can shape without theme constraints. The catch is operational, you now run two systems instead of one, with two deploy pipelines, two hosting bills, and two failure modes.

Our rule: headless wins when you have either (a) a heavy, interactive front-end where theme PHP would slow you down, or (b) editorial volume high enough that the editor experience matters more than the simplicity. Otherwise block-themed WordPress is usually the better answer.

We tell you which fits on the discovery call, not before.