CASE STUDY · SHOPIFY · ECOMMERCE · PAID ADS
Mai Rugs
“A £1,000 rug needs a storefront that earns the price tag.”
Premium Moroccan rugs. A Shopify storefront built for a considered, high-value purchase, and a paid marketing engine running at 7.69x ROAS.
- Shopify 2.0
- Custom Liquid sections
- Klaviyo
- Meta + Google ads stack
The brief
Mai Rugs is a premium Moroccan rug brand. We built the Shopify storefront, heritage-led product pages, trust signals, and a buying journey designed for a considered, high-value purchase, and run the paid marketing engine behind it at 7.69x ROAS on £3,500 a month.
What we did
- Built the Shopify 2.0 storefront with heritage-led product pages and trust signals
- Designed the buying journey around a considered, high-value purchase
- Wired Klaviyo flows for abandoned cart and post-purchase
- Run a £3,500 per month paid marketing engine at 7.69x ROAS
The numbers
7.69x
Return on every pound of ad spend
£3.5k
Monthly ad budget managed on their behalf
Custom
Storefront designed around a considered, high-value purchase
Gallery
/images/work/mairugs/01.jpg
Mai Rugs gallery 1/images/work/mairugs/02.jpg
Mai Rugs gallery 2/images/work/mairugs/03.jpg
Mai Rugs gallery 3/images/work/mairugs/04.jpg
Mai Rugs gallery 4What we said no to
- Heavy carousel hero, slow and dated for a premium heritage product.
- Loyalty popups on entry, premium brands don't beg.
Stack
- Shopify 2.0
- Custom Liquid sections
- Klaviyo
- Meta + Google ads stack
Want something like this?
30 minutes, no pitch deck.